Privacy Policy

At Embedded Tech Store, we are committed to protecting your privacy and value your trust in us. We work hard to earn your confidence so that you can use our services with peace of mind and recommend us to friends and family. Please read this policy to understand how your personal information is treated when you use our Site.

This Privacy Policy describes how we collect, use, and share your personal information when you visit or make a purchase from Embedded Tech Store (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you use our Website, we collect and store personal information you provide from time to time. Our primary goal is to offer a safe, efficient, and customized experience, which allows us to deliver services and features that meet your needs and enhance your experience. We collect information we consider necessary for this purpose.

Generally, you can browse the Website without providing personal information. Once you do provide it, however, you are no longer anonymous to us. Where possible, we specify which fields are required and which are optional. You can choose not to provide information by opting out of certain services or features on the Website.

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some cookies on your device. Additionally, as you browse, we gather information about the web pages or products you view, the websites or search terms that referred you to our Site, and how you interact with the Site. We refer to this as “Device Information.”

When you make or attempt a purchase through the Site, we collect your name, billing and shipping addresses, payment information (including credit card numbers), email address, and phone number. We refer to this as “Order Information.”

In this Privacy Policy, “Personal Information” includes both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

Embedded Tech Store will not sell or rent your personal information to third parties for their marketing purposes. We prioritize your trust and confidence.

We use Order Information to fulfill orders placed through the Site, including processing payment information, arranging for shipping, and providing invoices or order confirmations. Additionally, we use Order Information to:

Communicate with you;Screen orders for potential risk or fraud; andProvide you with information or advertising related to our products or services, in line with your preferences.

We use Device Information to screen for potential risk and fraud (particularly IP address), and to improve and optimize our Site (e.g., by generating analytics about customer browsing behavior and assessing the success of marketing campaigns).

We share your Personal Information with third-party partners to help deliver our products and services. We use Google Analytics to understand how customers use the Site. We may also share your information to comply with laws and regulations, respond to subpoenas, search warrants, or lawful requests, or to protect our rights.

BEHAVIORAL ADVERTISING

As outlined above, we use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you.

COMMUNICATION

We may periodically send promotional emails, marketing offers, or notifications about product availability and feedback requests. You can opt out of these communications at any time by following instructions in the emails or contacting us via the “Contact Us” link.

DO NOT TRACK

Please note that our Site’s data collection and usage practices are not altered by Do Not Track signals from your browser.

DATA RETENTION

We retain Order Information for our records unless you request its deletion.

Cookies are small pieces of data stored by a web server on a browser for future retrieval. They enable the browser to remember information specific to a user. We place both permanent and temporary cookies on your hard drive. These cookies do not contain any personally identifiable information.

CHANGES

We may update this Privacy Policy to reflect changes in our practices, operational needs, or legal requirements. Embedded Tech Store reserves the right to modify this policy without prior notice.

For more information about our privacy practices, questions, or to make a complaint, please contact us by email at sales@embeddedtechstore.com